UN_WEARABLE by Güzin

Un_Wearable by Güzin, the new and exciting designer fashion label from the European metropolis and culture capital Vienna, was founded by jewellery designer Güzin Deveci-Gröhs in 2015. For Güzin, jewelry is a form of communication into a new world. She seeks to challenge stereotypes and poses the question: can the unwearable become wearable? Indeed, all of her jewelry pieces and objects reflect this ethos, with carefully selected unusual materials, crafted using traditional techniques. The perfectly balanced and innovative fusion between cultural influences and modern 3D printing technology creates jewelry that is a bold colourful statement, yet playful and seemingly weightless.

" We met Güzin at a fair in Vienna. She had her stand quite close to ours and her spiral rings caught my attention. The material and the design felt really unique and I bought one of the rings with white details and lost it only a couple of weeks later. Darn! I was so sad that I asked Güzin to send me a new one, which she happily did. Following her design development on social media was so exciting to watch and it evolved more and more.. I am super excited to have jewelry from her new collection in our store, especially the blue spiral earrings with gilded metal. What an eyecatcher! "

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